Pick n Pay Clothing Online is firing on all cylinders

Choose and pay. Image Pick n Pay Downs from Epsom

Oonline shopping is booming for Choose and pay for clothes, which in October 2020, created its online store to attract customers impacted by the spread of COVID-19.

Today, Pick n Pay informed investors that online apparel sales are up 233% year over year, thanks in part to its strategic partnership with online retail platform Zando.

The retailer also said its apparel division made excellent progress, with sales growing 21.0% year-over-year.

“The strong performance was driven by strong market share gains in a number of women’s, men’s and children’s apparel categories for the fourth consecutive year. On a two-year compound annual growth basis, apparel sales grew 11.7%,” Pick n Pay said.

“The division’s strong performance reflects its clear customer value proposition and highly efficient operating model, built on the principle of delivering high-quality wardrobe essentials at incredible prices.”

Local sourcing represents 40% of total apparel sales. “It provided the opportunity for exciting collaborations with local designers and entrepreneurs, while reducing order times and maintaining high levels of availability,” the retailer said.

The Group added 22 net new clothing stores this year.

“Pick n Pay Clothing is a strategic priority for the Group, and the offer will continue to expand through new stand-alone clothing stores (66 planned for FY23), additional space in supermarkets and a growing online offer.”

About Allen L. Campbell

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