European label on Nykaa Fashion, NA-KD has teamed up with influential celebrity Mira Rajput Kapoor. The collaboration will include three curations for different occasions. As part of this collaboration, Nykaa launched a campaign called #SelectedbyMira. The MIRA x NA-KD collection was launched on Nykaa’s official website from May 11, 2022.
“The brand’s aesthetic reflects my belief in balancing a lifestyle and promising an eco-friendly range. The fact that NA-KD practices sustainability made this association organic. My picks focus on fit and style, and are timeless wardrobe staples,” Kapoor said.
Nykaa Fashion is Nykaa’s multi-brand e-commerce fashion offering. According to the company, Nykaa Fashion is home to 1,350 brands and over 1.8 million SKUs across women’s, men’s, kids’, luxury and home categories to appeal to every consumer. It offers brands that include Indian and Western clothing, shoes, bags, jewelry, accessories, lingerie, sportswear, sleepwear, home decor, bath, bed, cooking and more. She has built a portfolio of seven mainstream brands – Gajra Gang, Nykd by Nykaa, Pipa Bella, Twenty Dresses, Likha, IYKYK, Kica and RSVP.
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