From designer handbags to chic jackets to boldly patterned dresses, Jerri Hoffmann hopes customers will find something that matches their personal style at her boutique.
“We tried to make sure women in their late 20s to 60s could find something they wanted to wear,” said Jerri Hoffmann, who personally curated the clothing and accessories that were “traditional, but with a twist. contemporary” sold in the Augusta clothing company.
The boutique, which officially opened on Thursday evening, is housed in a former winery building at 5573 Walnut St., and is the latest element of the $150 million investment that Jerri Hoffmann and her husband, David, have performed in the Augusta and Washington area.
The inauguration of the store drew a crowd of 250 people. It will be open 7 days a week from 10 a.m. to 6 p.m.
David Hoffmann said he was incredibly proud to see his wife’s vision for a clothing boutique come to fruition.
“It’s his time to shine. It’s his night,” said David Hoffmann.
The Washington natives announced in January 2021 that they would invest in the Augusta and Washington region by buying wineries and vineyards, building a hotel and conference center, and opening several businesses. The couple hope to turn the nation’s first designated U.S. wine-growing area into one that could rival California’s Napa Valley or Tennessee’s Blackberry Farm.
Since the announcement, the Hoffmanns have renovated 51 buildings, including several in downtown Augusta, added a $1.5 million sculpture walkway, and opened several new businesses in Augusta, including Hoffmann Gas, the Augusta Emporium , Kickstand Augusta at the Katy Trail and a number of bed and breakfast properties.
Their company has purchased over 25 properties in the Augusta area spanning over 700 acres.
The Hoffmanns, who now reside in St. Albans, previously told the Missourian that a clothing store fits into their vision for Augusta, as wine-lovers will often be looking for other winery experiences.
“I hope when people walk into the store they feel a level of sophistication, but not an unattainable sophistication. I think everyone has their own style and we just want to help them express their style by coming up with different looks, different designers that they might not have known,” said Jerri Hoffmann, who said the management of a clothing store has always been ‘in the back’. of my mind.”
“I taught for a year and soon realized it wasn’t my calling,” said Jerri Hoffmann. “But retail is my love. This is my passion.
The Hoffmanns also plan to open a men’s clothing store below the women’s boutique, as well as Augusta Bakery and a restaurant, both on Walnut Street. “A big part of what we want to do here is get people to feel some excitement that they’ve arrived at their destination and that’s what Walnut Street has become,” Jerri Hoffmann said.
David Hoffmann said the lower level of the Augusta Clothing Company building will also feature a cigar lounge.
Their future plans for Augusta also include an art gallery, wedding dress shop, florist, novelty toy store, real estate agency, furniture store, hunting gear store, gourmet cheese shop , a yoga studio, a coffee shop and other businesses.
“We’re about to open a new business every 90 to 120 days,” said David Hoffmann, who added that the company was in the process of buying several businesses in the Washington area. Details of these acquisitions were not disclosed.
The Hoffmann family of companies announced Wednesday that it has purchased NOA International’s line of hydraulic tilt and recline wheelchairs to “better meet the needs” of the long-term care market. The purchase price has not been disclosed.
Meanwhile, work continues on Château Hoffmann, a planned boutique hotel on the former Emmaus Home campus near Marthasville, and construction will soon begin on the Hoffmann Lodge & Spa project, a hotel and wellness center. 15,000 square foot conference and 65 rooms. to Augustus. The hotel is expected to open in 2023.
Prior to the opening of the Augusta Clothing Company, the building underwent extensive renovations, the cost of which was not disclosed.
“This was one of those projects that took us a little while to figure out what we wanted here, but I always wanted this to be it,” Jerri Hoffmann said. As customers browsed through the items in the store, the word that was repeated was “sophisticated”.
“Hearing that word means we’ve hit the sweet spot,” Jerri Hoffmann said.